Berta Distellery – Elisi Grande – 3 Litre Bottle

Introduction

Elisi per il Sociale grappa is born thanks to the meeting between Distillerie Berta and a non-profit association from Milan, Fraternita e Amicizia, which provides assistance for those experiencing some form of difficulty in their life. Two organisations that operate in completely different sectors, but have come together to create a unique product founded on the sense of solidarity that has always inspired the historical distillery from Piedmont, and the love of art fed by the talent of the youngsters of Fraternit e Amicizia. Because, according to the association, creative action is the essence of every artist, regardless of their disability in the formation of their art.

The design chosen for the label is one of the works created after a visit to the distillery, the barrel cellar and the magnificent botanical gardens owned by the estate, by a group of creative young talents from Fraternita e Amicizia. An intimate portrayal of the images and sensations perceived together in a stimulating new context, among the green hills of the province of Asti which have recently been added to UNESCO’s World Heritage List. A total of 18 works have been created, all of which are on show at the distillery. The three labels selected, translated into English, Japanese, are going to travel the world, embellishing the bottles of this Berta product. The aim of this project is to show our ever-increasing clientele just how important it is to share emotions that often go unnoticed, while encouraging people never to give up the things they love.